In many ways, making soap can be akin to making art. Those who have mastered the craft create artful swirls, velvety smooth bars, and captivating landscapes of waves, textures, and colors. It can be very frustrating when the beauty of such artistry is lost in a photograph. A great picture should showcase what makes your soap special and urge the viewer to take a closer look. If you’ve been feeling uninspired by your own soap photos, here are a few fun ideas for livening them up.
Embrace Color
While simplicity can be a beautiful thing, sometimes it’s fun to paint a more colorful picture. Bright colors that compliment and contrast can make your product really pop. Experiment with colorful backgrounds, bright and cheery props, and plenty of good quality light.
Be Playful With Your Composition
Think of viewing your photo from a potential customer’s point of view. Depending on where you are selling your products they could be browsing hundreds of soaps – slowly scrolling through a seemingly endless sea of similar looking photos. One surefire way to stand out is to make your composition different from the rest. Try showcasing your soap at different angles and in a variety of arrangements.
Don’t Crowd the Shot
It’s tempting to fill your frame with bountiful herbs, huge blooming flowers, and towering bath accessories. If you hold back a little you might find that small details – like these demure lavender buds – add beauty without taking focus away from the product itself.
Contrast is King
The whole point of taking a great photo is to make your product stand out. Place a white soap on a white background or a brown soap on a brown background and it will pull a disappearing act. Instead, try placing your soaps on soft colored backgrounds that complement their hue. I like to have backgrounds on hand in warm and cool off-whites, tans, greens, blues, and grays. I also keep one black background for photos where I really want a light colored product to pop.
Tell a Story
Where did your soap come from? Where is it going? Who will use it? The right photo can engage customers by illustrating answers to these questions. Bubbles, bath accessories, and soap dishes are just a few narrative elements that can be added to photos. Another way to tell a story about your soap is by showing it in a telling setting, such as a gift basket, spa, or farmers market.
Get Close
Often it’s the small details in a bar of soap that make it beautiful. The wavy texture of a bar’s top, or the contrasting colors in layers and swirls transform simple bars of soap into works of art. Capturing those details is crucial to illustrating your product’s individuality, so don’t be afraid to lean in. Just make sure that your focus is spot on. Using a macro lense on a manual camera or a macro setting on a point-and-shoot camera can help keep your closeups crisp and gorgeous.
What are your favorite tricks for getting great shots of your handmade soaps? Share your wisdom in the comments below!
This was our second post in our new Soap School series. During 2015 we’ll be sharing many more posts on soap making, including recipes, technique tutorials, and more. You can join in the fun by sharing your own soap making photos on social media using the hashtag #NBWSoapSchool. You can also email us your photos at hostess@naturalbeautyworkshop.com or share them to our Facebook or G+ pages. Let us know what you are working on and what you would like to see in future Soap School posts. Have a soap making question? We’d love to tackle it for you!
Janie Hadsel says
Lovely photos and some great composition ideas. Do you have several different painted wood backgrounds, or are they photoshopped?
The Natural Beauty Workshop says
Thanks very much! I have a few different wooden boards that I keep on hand for photography. They are each about 3 feet wide and 4 feet long. There are quite a few tutorials available for creating these kinds of backdrops. Here is a link to one of my favorites: http://tikkido.com/node/969
Angie says
Thank you for the great post! Photography can be tricky and we can never have too many tips at our disposal! Beautiful photos!
The Natural Beauty Workshop says
I’m so glad you enjoyed this post. I love trying new things with my photos so I’m always on the lookout for new tricks. Photography is definitely one of those things that you never stop learning about.
Nicole says
This is beautiful! Are you using natural light, or a light box?
The Natural Beauty Workshop says
Thanks, Nicole! I use natural light for all of my product and recipe photography. I’ve found that the combination of natural light and a sturdy tripod works best for my style. I have used a light box in the past, but I found it to be limiting to my composition. I love being able to pan out, switch up my angles, and place my products in any kind of setting I like!